Giant Recreation World
WFTV | WRDQ | 927 CREATIVE
Creative Concepts - May 2019
Account Executive: Scott Navarro
Director of Retail Services: Anthony Cervantes
Commercial Producer: Keith Watkins
Campaign 01
“Giant Recreation World” – Jingle
Road Trip:
Teenagers are causing a ruckus in the back seats, crammed in their parent’s car. Parents are shown looking miserable. Father looks at camera and sings the Giant Recreation World Jingle. We then cut to the family inside a big roomy luxurious RV and everyone is happy with plenty of room to spare.
Voiceover: Family Fun, Re-imagined.
Glamping:
Family is shown looking miserable camping in the outdoors. Tent is falling apart, mosquitoes are attacking mom, kids are complaining, and dad’s hot-dog is still cold. Then the dad looks at camera and sings the Giant Recreation World Jingle. We then cut to the family loving the glamping life with a luxurious RV in the background, mom relaxing in the AC, dad cooking in his built in grill, kids watching TV on the RV.
Voiceover: Family Fun, Re-imagined.
Campaign 02
“The Golden Years”
Over the Hill Birthday:
Couple is shown attending a birthday for a 60-year-old, with stale food, old timely music, a knitting group, the cake is melting, and its looks like a really boring environment. Freeze frame with large text on screen: “Enjoy Your Golden Years The Right Way” Then cut to the couple enjoy life on the road in their amazing RV.
Empty Nest-ers:
Couple is shown taking photos of their daughter graduating high school, they seem emotional as she walk on stage to receive her diploma. Once the greet their daughter and mention how proud they are of her, they seem to break character and say: Okay well great, you’re good? We’re off. Bye Sweetie! We then cut to the couple running into their RV with bags packed and hitting the road to celebrate their new life without kids at home.
Voiceover: “Enjoy Your Golden Years The Right Way, With An RV From Giant Recreation World!”
Campaign 03
“Love Your RV Sitcom”:
Couple is shown loving their new RV as a sitcom from the 70’s/80’s. The video is stylezied to match the era, and the music bed is along on the “cheesy” side. We cut to a montage of slow-motion scenes involving the couple and their RV. Having dinner in their RV, Sleeping in their RV, Driving in their RV, Cooking in their RV.. etc.
All while hearing a manly voice over say: Greg and Patty just got a new RV. They love it…… And we know you’ll love it too. Get yours now at Giant Recreation World.
Campaign 04
“RV’s Are Cool!” (National Lampoon Style):
We see a normal looking couple driving down the highway in a mini-van, the husband looks miserable. We then see a Class A motor-home drive up by the mini-van. The driver of the motor home is a a man in his mid 50’s, looking “Cool”. We cut back to the husband who looks embarrassed, then cut again to “Cool Guy” then cut back to the wife who looks over with slight attraction, then cut back to “Cool Guy” showing off his RV while nodding his head in approval. He then “speeds” off.
Cut to a drone shot that reads: RV’s Are Cool!
Campaign 05
“RV Like A Hero”:
Cut to a slow-motion montage of the garage door opening, as it opens we seem a married couple walking out. Dad is carrying his fishing gear, sun block on nose, and floaty. Cut to mom who had lawn chairs, carrying her travel bag, and coffee mug. We then cut to the neighbor he stops mowing his lawn and reacts in awe. Cut back to the couple still walking out the garage in slow motion, cut to American flag waving in the background, cut to birds flying through the yard, then we hard cut back to their son who looks annoyed and says: “they do this every time. Can we go already!”
Voiceover: RV Like A Hero!